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Personas, Empathy Mapping, and Great Engagement Strategies

You can’t really understand someone until you’ve walked a mile in their shoes.  That time-worn piece of advice highlights the importance of looking at any problem from the viewpoint of other people and figuring out what’s truly important to them.   Here’s another way to describe it – empathy.  In my role as a solutions consultant at Dynamic Signal, I’ve come to […]        Related StoriesAnnouncing Our 2018 ECE Award Winners!Employee Engagement and the Reckoning of 2019Dynamic Signal Discusses the Erosion of Privacy and Scarcity of Trust 

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